Hawkers Company is among the most prominent global sunglasses selling companies, with its current revenue being estimated at $70 million and sells over 10,000 pairs daily. After its formation back in 2015, the company’s success was instant. The reason for this was mainly because, unlike other well-known sunglasses brands, Hawkers’ ensured that their products were cost-effective to their consumers while still maintaining their high quality and durability. Despite the company starting with an initial investment of $300, the success of this venture was exceptional.
However, the company’s success has not been without its fair share of challenges. Although the company enjoyed exponential success and growth, consumer demand started overwhelming the company increasing its expenditure. The company was on the verge of bankruptcy when an angel investor, Alejandro Betancourt Lopez, stepped in to save it. Alejandro convinced investors from his asset management company; O’Hara Administration inject $56 million into the company’s founding.
Alejandro Betancourt Lopez came in as the company’s president and set it on the path of success. He used efficient strategies to achieve this. Alejandro’s changes in the company included changes in leadership since Alejandro brought in creative and innovative minds such as that of the Nacho Puig. He again capitalized on a social media marketing strategy, which had proved to be effective for the company’s growth and affordable.
The company’s brand image reach was fueled in 2017 when Alejandro Betancourt Lopez decided to incorporate like-minded fashion company’s such as El Ganso, a Spanish apparel company. From the partnership, the company’s engagement shot by 86 percent.
The campaign incorporated the fashion company displaying its apparel when paired with Hawkers sunglasses. Other marketing strategies that Alejandro Betancourt Lopez has implemented include the use of college students, who are the primary target audience for the company, to act as brand ambassadors. Besides the students having a considerable number of followers, the students also have to love the brand genuinely. Refer to this page for additional information